When used correctly, logo promo pens can be a powerful brand-building tool or business gift. The secret is knowing how to analyze thousands of custom promo pens and find the one that is right for your occasion! This may sound like a daunting task, but picking the best logo promo pen for your needs is actually a pretty straight-forward process. Follow these guidelines the next time you run a marketing campaign that involves promotional pens:

• What is your goal? By choosing a goal, you make it much easier to choose a custom promo pen. Examples of some goals might be to drive booth traffic at trade shows, reward loyal employees, find a cheap way to distribute your contact information, or advertise your new web site to as many people as possible. Each one of these goals calls for a different type of logo promo pen. If you are looking for a simple trade show giveaway, you know that you want an inexpensive pen so you can give one to as many people as possible. You’ll also probably want it to be colorful or interesting so that it grabs the attention of people walking by your booth. If, on the other hand, you want to give a custom promo pen to an employee that’s been with your company for 25 years, cheap is not the way to go. The goal in this case calls for a classy, high-end pen that’s going to make a big impression.
• Who is your audience? This question may seem similar to the first, but answering it can provide you with valuable data that will help you pick the perfect logo promo pen for your campaign. So – who is your audience? Are they young or old? What do they do for a living? Where do they work? Where will they be using your custom promo pens? Lets say you are marketing a new product to a corporate audience. How can you make your promotional pen more appealing to them? Well, if they write often, comfort is obviously going to be a primary concern. Spending a few extra bucks per pen for a nice comfortable grip is certainly worth it if it makes your logo promo pens their new #1  choice! If you skimp on quality because you failed to understand the needs of your audience, you’ve just wasted your money.
• What is your budget? This obvious question can help you narrow down your selection quickly and easily. It not only helps to set a budget for your project, but to also set a per-piece budget. How much are you willing to spend per pen? Phrased another way, how much are you willing to spend PER PERSON to deliver your marketing message. If exposure isn’t worth more than $1 per person to you, that can help you make a product decision. If exposure is worth more than that, you can expand your budget accordingly.